Wonderchapter (Portugal) is a legal for-profit private entity. This small enterprise is based in Évora, in the south-central region of Portugal, the Alentejo, but carries out projects in various parts of the country.

The main economic activity of this enterprise is qualitative consumer research for big companies. It has solid experience in numerous market areas with very different targets, namely: Corporate / Brand Image and Positioning; Market segmentation; Pre-tests and post-tests of communication; Positioning / Concept / Packaging / Product Tests; Usability Testing and Navigation of online sites; Mystery Shopping; Customer satisfaction; Pricing and promotions.

The enterprise has also accomplished several psycho-sociological researches outside the brand/consumer scope: Several studies for Universities (Academic research), the European Commission, and private Corporations on citizenship and psycho-sociologic themes. Some examples: Children’s perception and expectations about the economic crisis; Culture and Risk Management in Man-made And Natural Disasters; Eurobarometer (Qualitative); Organizational climate; Development of Internal and External Corporate Social Responsibility Policy; etc.

Regarding to the quality system used, the enterprise complies with ESOMAR's code of conduct, and also with its Portuguese associate APODEMO.

This enterprise has secondary legal activities: Professional and vocational training & Consulting; Psychotherapy, Animal-assisted therapies, and events related to these specified areas. All these activities have been carried out on a pro-bono basis in several public and private institutions: nursing homes; prison establishment; municipal kennel; support associations for young people with mental or physical disabilities, risk of delinquency, difficulties in social integration.